NEW YORK — Apple Music is replacing Pepsi as the new sponsor for the NFL’s Tremendous Bowl halftime exhibit.
The multi-yr partnership was declared Friday and money conditions weren’t disclosed. In a assertion, the NFL stated that it “couldn’t believe of a additional ideal companion” for the exhibit. The halftime display is most-viewed musical overall performance of the 12 months, with 120 million folks viewing this year’s effectiveness.
Apple Music’s sponsorship begins at the following Tremendous Bowl on February 12, 2023, in Glendale, Arizona. Far more particulars about the show, which includes performers, will be released in the coming months on Apple Music’s social platforms.
Pepsi has been the NFL’s halftime present sponsor for the past 10 years. On the other hand, it introduced in May perhaps that it was ending its halftime clearly show sponsorship, however it continue to remains the league’s official delicate drink after a 10-calendar year deal struck very last Could.
Pepsi is not the only beverage brand name dialing back its existence at the massive match. Anheuser-Busch announced before this yr that it ended its additional-than-33-yr-outdated exceptional offer with the Super Bowl, permitting other liquor models to bounce in. For illustration, Molson Coors speedily obtained a 30-next location.
The Tremendous Bowl routinely will get more than 100 million viewers in the United States, a gold mine for advertisers. Assortment just lately claimed that Fox, which is airing up coming year’s sport, is “almost bought out of industrial stock,” with many places likely for “north of $7 million.”
–CNN’s Jacob Lev contributed to this report.
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