“The Flash,” “Elemental” To Have Soft Debuts?

Warner Bros. Pictures

New tracking figures are in for both DC’s “The Flash” film and Pixar’s “Elemental”, and it looks like both face bigger challenges than first thought.

Last week came the earliest projections for “The Flash” which suggested the project was headed for one of the best DC openings in some time at over $115 million according to Box-Office Pro.

Well, that number has been revised downwards. THR reports that according to their tracking data, the film is pacing to open in the $70 million range.

That’s considered a soft number for the film, not far off the $67 million debut of “Black Adam,” that has been heavily promoted by Warner Bros. Discovery so far and has been scoring early raves – including being the toast of CinemaCon in April.

Pixar and Disney’s “Elemental” meanwhile is tracking to even softer numbers of a $40 million opening domestically, on par with Pixar’s quietest openings of “Onward” and “The Good Dinosaur” which debuted to around $39 million each.

However, marketing on the film has only just fully gotten underway, and the movie will have its world premiere this weekend at the Cannes Film Festival that should help stir buzz.

Both companies are in need of a box-office hit in the wake of the soft turnouts for “Shazam! Fury of the Gods” and “Black Adam” at DC, and various Pixar films being sent straight to Disney+ along with the failure of “Lightyear” last year.

Both films have three weeks left for their final marketing pushes, so these numbers could certainly go upward. Check out just released clips from both films below.

Source : https://www.darkhorizons.com/the-flash-elemental-to-have-soft-debuts/

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