Superhero multiverse yarns might be all the rage in 2023, but the notion of flooding a narrative with different versions of Spider-Man from the Marvel universe wasn’t an immediate hit with the execs. In an interview with Empire Magazine, Phil Lord addressed these doubts:
“There’ve been a bunch of multiverse things since ours came out. When we started on [‘Into the Spider-Verse’], studios were nervous that audiences wouldn’t be able to follow this idea of parallel dimensions. But audiences are smarter than people give them credit for. [Our film] opened the door for people to do things they wanted to do, but were afraid would be too out-there.”
Audiences can be smart, but you have to capture their imagination to get them fully engaged. As evidenced by their previous work (which also includes the hilarious animated series “Clone High”), Lord and Chris Miller have a unique knack for dazzling viewers with narratives that seamlessly blend silliness with seriousness. It’s a miraculous high-wire act that, to date, they effortlessly navigate every time.
Source : https://www.slashfilm.com/1300506/spider-man-into-the-spider-verse-met-with-doubt-from-studio-executives/